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Lead Generation Cost Calculator
Use this simple lead generation cost calculator to determine the cost and profitability of leads generated for your business. Adjust the inputs to see real-time updates on your potential revenue, profit margins, and suggested charges per lead.
Results
Total New Customers:60
Actual Value of Lead$78.75
Average Profit After Expenses$146.25
Net Margin Value of Lead:$51.19
Total Monthly Revenue:$13,387.50
Total Monthly Profit:$8,701.87
Charge Per Lead
Low:$12.80
Mid:$17.06
High:$25.59
Monthly Profit for Business Owner
Low:$6,526.41
Mid:$5,801.25
High:$4,350.94
Monthly Flat Fee
Low:$2,175.47
Mid:$2,900.63
High:$4,350.94
How to Calculate Lead Generation Cost
Below is an explanation of how the lead generation cost calculations are made. Learn how to determine your expenses, set profitable lead charges, and maximize your lead generation strategy.
- Total New Customers (N): The total number of new customers obtained from the leads.
N = L × (C / 100) - Actual Value of Lead (V): The value of each lead based on the average billed amount and the close rate.
V = A × (C / 100) - Average Profit After Expenses (B): The profit after deducting expenses (before the cost of lead generation).
B = A × (P / 100) - Net Margin Value of Lead (M): The net margin value of each lead.
M = V × (P / 100) - Total Monthly Revenue (R): The total revenue from new customers each month.
R = N × A - Total Monthly Profit (T): The total profit from new customers before the cost of lead generation.
T = N × B - Charge Per Lead (Low, Mid, High) (CL, CM, CH): The amount to charge per lead at different pricing tiers.
CL = M / 4CM = M / 3CH = M / 2 - Monthly Profit for Business Owner (Low, Mid, High) (PL, PM, PH): The monthly profit for the business owner at different pricing tiers.
PL = T - (CL × L)PM = T - (CM × L)PH = T - (CH × L) - Monthly Flat Fee (Low, Mid, High) (FL, FM, FH): The flat fee to charge monthly at different pricing tiers.
FL = CL × LFM = CM × LFH = CH × L